Stop Chasing Budget—Start Earning Trust
Two articles crossed my desk in early 2025 that highlight themes I’ve been advocating for over five years—ideas that now demand a broader perspective.
The first, based on Forrester research, labels 2025 as the “year of fiscal accountability” for CISOs, noting that boards increasingly expect clear returns on cybersecurity investments. (“Forrester on cybersecurity budgeting: 2025 will be the year of CISO fiscal accountability” Louis Columbus, VentureBeat, December 30, 2024.)
This aligns closely with what we’ve been saying since 2019 at the Security Transformation Research Foundation. Our research on the evolution of cybersecurity has tracked a clear shift in priorities since the late 1990s, when the field began gaining traction in the business world.
In our view, the 21st century’s cybersecurity journey can be divided into three distinct eras:
- The 2000s: Dominated by risk and compliance concerns.
- The 2010s: Focused on incidents and breach response.
- The 2020s: A decade that, from the outset, was bound to be defined by execution.
We saw this coming through both data and direct fieldwork. Executives were beginning to accept the inevitability of cyberattacks and were prepared to invest significantly in long-term transformation. Naturally, they would expect execution in return—measurable protection for the business, not just spending and structure.
So, it’s not just 2025 that should be seen as the “year of accountability” for CISOs. In my opinion, the entire decade should carry that label. Yet, it’s disappointing to see so many discussions—like the article referenced above—stop at the investment decision, as if execution were a simple matter of budgets and headcount.
That couldn’t be further from the truth. Anyone who’s worked in cybersecurity long enough knows that.
Cybersecurity is deeply complex and inherently transversal. In large organizations especially, protecting the business cannot be reduced to technical solutions alone. It demands a cross-silo, organization-wide effort. Success in this area requires CISOs to influence far beyond their direct remit—across departments, regions, and business lines.
And that’s not something money alone can buy. It takes experience, strategic thinking, and above all, leadership—the ability to navigate complex politics, inspire confidence, and align people around a shared vision.
This brings me to the second article I mentioned (“How CISOs can forge the best relationships for cybersecurity investment” Rosalyn Page, CSOonline, January 8, 2025).
While the article rightly highlights the importance of business relationships for securing investment, I’d argue their value goes even deeper. These relationships are the foundation for building meaningful strategies and seeing them through.
Back in our “First 100 Days of the New CISO” series (2017/2018), we emphasized this exact point. The early days in the role are not about pushing a technical agenda, but about listening—to all stakeholders—and understanding the organization’s broader needs and constraints. Only through collaboration can a transformative strategy take shape.
That principle still holds true today.
Trust—not just money—is the real currency for CISOs. And trust is earned over time through a clear vision, alignment with business goals, and consistent delivery.
Yes, strong relationships may unlock investment. But more importantly, they create the only real platform for delivering long-term, transformative success in cybersecurity.
That’s the real challenge for CISOs this decade—and the real opportunity.
JC Gaillard is the Founder and CEO of Corix Partners, a London-based Boutique Management Consultancy Firm and Thought-Leadership Platform, focused on assisting CIOs and other C-level executives in resolving Cyber Security Strategy, Organisation and Governance challenges.
He is a leading strategic advisor and a globally-recognised cyber security thought-leader with over 25 years of experience developed in several financial institutions in the UK and continental Europe, and a track-record at driving fundamental change in the Security field across global organisations, looking beyond the technical horizon into strategy, governance, culture, and the real dynamics of transformation.
French and British national permanently established in the UK since 1993, he holds an Engineering Degree from Telecom Paris and has been co-president of the Cyber Security group of the Telecom Paris alumni association since May 2016.
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